Preferred Choice Healthcare

About Preferred Choice Healthcare

Preferred Choice Healthcare is an outpatient counseling practice in Rutherfordton, North Carolina, with a second office in Shelby, serving communities across Rutherford and Cleveland Counties. They provide mental health and substance use services for children as young as four, adolescents, and adults, and they frame their work around respect, integrity, and dignity within a holistic approach that considers every part of a person’s life. Sessions are available in person or by telehealth, and no referral is needed. Care begins with a roughly hour-long assessment of biological, psychological, and social factors, followed by a session where client and clinician build a treatment plan together.

Their therapists work with individuals, couples, and families using evidence-based, person-centered counseling, and their team includes several clinicians licensed in addiction counseling. A standout offering is Family Centered Treatment, an intensive in-home model built on Eco-Structural Family Therapy, Emotionally Focused Therapy, and a Peers Helping Peers framework. It moves through four phases, joining and assessment, practice, sustainability, and evaluation, and it is aimed at families facing out-of-home placement, children returning home from residential care, and households that need multiple services. They accept a wide range of insurance, including Medicaid plans through Partners Behavioral Health and Vaya Health, Medicare, Tricare, and major commercial carriers, and they offer self-pay options while helping uninsured clients find government-supported care when fees are out of reach.